SCRFA, the Science and Conservation of Fish Aggregations, is a US-registered organisation that raises awareness of the vulnerability of fish spawning aggregations and works to improve their protection and management. We were glad to help such a worthwhile cause.
A full redesign on a new WordPress CMS, with news, an image gallery, member and activity information and links to key data.
The design had to reflect both the oceanic subject and the scientific rigour behind it. We began with three homepage concepts, then refined the chosen route through several rounds with the client before rolling it out across the site.
SCRFA's own brand blues anchor the palette, brought to life by a wealth of original underwater photography from marine specialist Richard Barnden, with Oswald and Merriweather setting the tone in type.
