Practical notes on web, design, AI, cyber security and digital marketing, written to help businesses make better decisions online.
The contact page is where interest becomes an enquiry, and most businesses treat it as an afterthought. Seven tips for a contact page that works as hard as the rest of your site.
The imagery you choose for a hero must fit the website and the brand, and it does not have to be static. When abstract works, why quality is non-negotiable, and how to animate without slowing the page.
The hero image is your website's welcome mat: the first thing every visitor sees. What makes a good one, how to pair it with a headline and CTA, and how to keep it working on every screen.
Copy explains design, design brings copy to life. What brand copy actually is, how it differs from messaging and marketing copy, and how to keep words and visuals singing from the same sheet.
Trademarking is not always the right move straight away. When waiting is smarter, how to use the TM and R symbols while you decide, and what to do when someone uses your mark.
Can you trademark your own name? What separates a strong, protectable logo from a weak one? The two questions every founder asks when branding a business, answered plainly.
What a trademark actually protects, what registration adds over common-law rights, what it costs, and how the process works. A plain-English guide for anyone who owns a logo.
From loading screens that earn a smile to micro-interactions that make a page feel alive: six proven ways to make a website something people use, not just look at.
Dark mode, neumorphism, scroll effects, calmer palettes. A look back at the design trends we tracked, which ones earned a permanent place, and what that says about designing for people.