Practical notes on web, design, AI, cyber security and digital marketing, written to help businesses make better decisions online.
The Digital Greenhouse in Guernsey has recently launched a pioneering initiative to usher in a new era of digital proficiency with its focus on Generative AI (GenAI). This move signifies a monumental step in preparing the local workforce and businesses for the rapidly evolving digital landscape. Generative AI represents a cutting-edge frontier in the field
In October 2021, the States of Guernsey, through Digital Guernsey, published the Digital Framework 2021-2025. This framework marks a significant stride in the digital transformation journey of Guernsey, delineating a clear and strategic direction for digital policy. It encompasses the collective vision of government, industry, and community, underpinning Guernsey’s ambition to evolve as a digitally
The types of ecommerce, the features that make an online shop succeed, the honest benefits over bricks and mortar, and where it is all heading. One guide, no jargon.
Cluttered pages, missing hierarchy, ignored accessibility and untested designs quietly drive visitors away. The six mistakes we see most often, and what to do instead.
A product page that clashes with the rest of the site quietly erodes trust. Why consistency sells, how to prioritise information, and the techniques that keep pages informative without overwhelm.
The product page is where browsing becomes buying. Its goals, its anatomy above and below the fold, and the design practices that turn visitors into customers.
Recommendations, recently-viewed, geo-targeting, behavioural offers. How personalisation recreates the good salesperson online, and how to use it without being creepy.
Localisation is adaptation, not just translation: culture, currency, connection speeds, payment gateways and domain structure. A complete guide to taking your website into new markets.
Most of your visitors will meet your website on a phone. What mobile-first design actually means, how it differs from mobile-friendly and responsive, and the principles that make it work.